The new year is upon us! 2019 was a great year for your business, and you’d like to keep that momentum going in 2020 by growing even more. While it is certainly challenging to build a small business, there are small and cost-effective steps you can take to bring in more customers and increase your profits. Here are a few ways to do just that and grow your business this year.
Ask existing customers for referrals – No one is a better ambassador for your brand than an existing customer. They continue to do business with you because you’re doing something right, so ask them to help you out by leaving you a review online. Whether it’s Google, Yelp, the Better Business Bureau website, or a social media platform, positive reviews go a long way toward convincing potential customers to give you their business. You can also ask your top customers for testimonials to post to your website and boost your credibility.
Get on social media – Social media is a great way to promote your small business and connect with customers. Many people search for companies on social media platforms, and an active profile adds to a business’s credibility. If you’re not on any social media platforms, get on the one that makes the most sense for your business. If you are on social media but aren’t active, get started. Show off your products, announce sales or promotions, and share your charitable efforts. Also, be sure to respond to any comments or questions posted to engage with your audience.
Start a loyalty program – Any educated businessperson knows it costs a company more to acquire a new customer than it does to keep an existing one. Therefore, it’s imperative to keep your current clients. An easy way to do so is by showing them your appreciation, and this can be accomplished through a loyalty program. Offer your customers perks and rewards for their business, whether it’s early access to sales or free merchandise or service after a specified number of purchases. They’ll appreciate the reward, and you’ll ensure they keep bringing you their business.
Host an open house – Open your doors to clients and potential customers as a form of meet and greet, during which you can show off some of your products, services, and solutions in a casual environment. Bring in food and offer door prizes to increase attendance, and then take advantage of their presence by getting to know your customers better and building relationships.
2020 is here, so it’s time to start working on growing your business. Try utilizing these measures to increase your client base and profit to make this your best year yet.